Privacy Policy

Morphets has built its business on the trust and confidence of its clients, both vendors and buyers, since 1895. In going about our everyday business with you we will collect, store and process personal information and we are committed to maintaining your privacy. This Privacy Policy explains how we will continue to collect, use and protect your information in line with General Data Protection Regulations 2018 (GDPR) and Privacy and Electronic Communications Regulations (PECR). We may update this Privacy Policy from time to time and will post updates on this website and we recommend that you check this page regularly as any changes will be effective on posting.

About Morphets

Morphets Of Harrogate Ltd. (UK Company Number 07815181) of 6 Albert Street, Harrogate, North Yorkshire, HG1 1JL is the data controller for the purposes of GDPR. Our ICO registration number is A8278605.

How and when do we collect your personal data?

The majority of the personal data that we process about you comes directly from you. This can be from face to face contact, over the telephone, on paper, by email or online; for instance -

  • When you register to bid in an auction, consign property for sale at Morphets or instruct us to prepare a valuation
  • When you request that we provide you with condition reports
  • When you subscribe to receive Morphets' printed catalogues
  • When you register and/or use our website
  • When you register to bid online through one of our chosen bidding platforms
  • When you sign up to our email mailing list to receive notifications of forthcoming auctions, lot alerts, news and events.
  • When you attend a Morphets' event

Your image may be recorded by Morphets if you attend our premises. We may use CCTV at our salerooms and offices for the protection of our staff and visitors and to safeguard auction lots. We also record our auctions for security reasons and to monitor bidding. On occasion the auctions may be filmed and your image or that of your property could be captured and shown or reproduced via media or social media by various means. The right to reproduce such images in all forms remains with Morphets Of Harrogate Ltd.

When you visit our website we will automatically collect information such as your IP address, browser type, use cookies unless you configure your web browser not to accept them. Disabling cookies or Java script may restrict some of the functionality of our website. You can view our Cookie Policy at the end of this page.

We may also obtain information about you or the property you own from a third party, for example solicitor, executor, trustee or other legal or personal representative; or when someone introduces you to us.

What personal data do we process and why?


Examples of personal data

(please note that the list is not exhaustive)

Legal grounds for processing

To provide you with requested services

(for example, bidding, selling, valuations, storage, shipping, catalogue subscription, expertise)

name, title, and contact details (including email address, postal address, telephone numbers)

your bank account details (for us to pay you)

bank transfer receipts (if you have paid us)

details of the property to which the services relate

nature of the services including contractual terms

records of your communications with us including bidding history

the person or organisation who has introduced you, and any fee they receive (if applicable)

Performance of a contract

To evidence our compliance with legal requirements, (for example, due diligence including preventing money-laundering, payment of taxation and customs duties)

the results of identification verification checks

details of your past transactions

any information relating to a dispute or legal proceeding

Compliance with a legal obligation

To keep you, our staff, and property on our premises secure

CCTV images

Legitimate Interests

To provide you with details about upcoming auctions, news and events

your name, email address and/or postal address

your marketing and communication preferences

Legitimate Interests

(for clients who have previously instructed us or have received our services)


(for clients who have opted in to receive communication from us)

To maintain records of items offered at auction to assist in preventing fraud, theft or other unlawful activities

Details of ownership (historic or current) of any lot offered at auction. Any allegation, dispute or unlawful activity relating to an object connected to you will be logged.

Legitimate interests

Public interest

To monitor the performance of our website and improve your user experience

Our web platform holds data relating to customer email addresses, encrypted passwords, bidding history and address details. These are stored behind a secure socket layer (SSL) and can only be accessed by selected staff administrators with the necessary password.

your browser type and operating system

the data obtained from cookies, web logs and other similar technologies that monitor the use of our website

Legitimate Interests

To monitor your use of our services, train our staff and improve your client or user experience

Any correspondence relating to complaints or opinions on our services that may help with training

Legitimate Interests

Who gets to see your personal data?

It is essential for the efficient running of the business for all staff to have free and quick access to computers where data is stored in the office. These computers are password protected to the individual user.

We do not transfer your personal data to third parties to use for their own purposes. We do share data with third parties where it is necessary in order for us to provide a service, for example our web agency and mailing list management (Auction Marketer, ICO No: 00045854864); we may transfer the data to our bank, removal contractors, insurers, consultant valuers and catalogue mailing fulfilment house for example. This is done on the basis that they keep your data confidential and secure and that it is not used for any unauthorised purpose.

In addition we have an obligation to provide data to third parties for the prevention and detection of crime and for anti-money laundering checks. Any request for such information will not be actioned until received in writing and the validity of the request has been authenticated.

How long will be keep your personal data?

Personal data will normally be held for seven years. We will keep your personal data for sufficient time to enable us to fulfil our legal and regulatory obligations (for example, to HMRC). We will keep your data regarding auction lots and transactions for as long as it is relevant to our legitimate business interests.

How do we keep your information secure?

We will take all reasonable and appropriate steps to keep your personal data secure including, but not limited to, physical protection, password protection, anti-virus protection and staff training in GDPR.

Third party websites

We do not supply your data to third party websites. contains links to other websites and it is recommended that you check their privacy policy before providing any personal data as Morphets cannot be held responsible for the privacy policies of those websites.

Contractual and Statutory Obligations

You have a contractual obligation to supply personal data if you wish us to undertake specific services for you, for example selling or buying at auction or instructing us to conduct a valuation.

Individuals may have a statutory obligation to provide information required by Money Laundering Regulations 2017.

Subject Access Requests (SARS) - Access to your data

You have rights of access to your personal data and a right to have any inaccuracies corrected. If you are resident in the EU access can be obtained by completing a Subject Access Request (SARS) and in order for us to undertake this we will have to verify your identity. Completed SARS should be submitted in writing to our Harrogate office/saleroom at 6 Albert Street, Harrogate, HG1 1JL. We will respond to SARS requests within one month.

Your consent and changes to this policy

By submitting any personal information to us you consent to the use of information as set out in this privacy policy. We reserve the right to amend or modify this privacy policy and if we do so we will post the changes on our website. It is your responsibility to check this privacy policy every time you submit information to us. Your use will signify that you agree to any such changes. You have a right to request withdrawal of consent at any time.

Your right to be forgotten and withdrawal of consent

Under Article 17 of the GDPR individuals have the right to have personal data erased. This is also known as the 'right to be forgotten'. The right is not absolute and only applies in certain circumstances, details of which can be found on the Information Commissioner's Office website. We will action any right to be forgotten within one month of the request being made to us unless we have a legal obligation or in the exercise or defence of legal claims.

Contact Information

If you have any queries regarding Morphets' Privacy Policy please contact the office by mail, telephone or email.

Morphets of Harrogate

6 Albert Street



T: 01423 530030


You may also contact us on the above address in respect of any complaint relating to the processing of your personal data. You may also raise a complaint with the Information Commissioner's Office (ICO) at

Morphets' Cookie Policy

A cookie is a text file sent by a web server - a device where one or more websites are stored - to a web browser, and stored by the browser. The text file is then sent back to the web server each time the web browser requests a page from the web server. This enables the web server to identify and track the web browser and provide richer user experiences for visitors to a web site.

Our website is powered by the Auction Marketer SaaS software solution. By default, our CMS automatically installs a cookie into your web browser as soon as you visit this website. Below, this cookie is referred to as a "session" cookie; that means, the cookie lasts only as long as your current session when using our website.

Currently, we use cookies on this website to count the numbers of visitors and understand how to serve our visitors and customers better.

We may install and use various plugins or extensions that help enrich the experience of using this website, and which may also use additional cookies, to, for example, monitor how successful each plugin or extension is, or further count the number of times a plugin or extension is used. In this way, those providers can measure the effectiveness of their solutions and make changes to improve their products.

We use Google Analytics to analyse the use of this website. Google Analytics generates anonymous statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google's privacy policy is available at:

If you choose not to accept cookies, then only the standard session cookie will load and be active until you close your web browser, the website will not function as intended and some facilities will be unavailable.

Most browsers allow you to refuse to accept cookies. For example, in Internet Explorer you can refuse all cookies by clicking: "Tools" > "Internet Options" > "Privacy", and selecting "Block all cookies" using the sliding selector. This choice will, however, have a negative impact upon the usability of many websites, including this one.

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